Tanmay, the Internal Communicator is facing a dilemma. Anita, the IT Division Head invited him for a discussion to build visibility for her team with a newsletter and it stumped him. If he agreed to her request it would trigger similar requests from other internal teams. If he disregarded the request he will be perceived […]
Tag: IC
Social Media in India and Implications for Internal Communications
I am writing to share my article – Social Media Take Shape in India published in the November-December 2011 edition of Communication World (CW), the magazine of the International Association of Business Communicators devoted exclusively to communication management. You can download the entire copy here: CW_NovDec2011_AP_SocialMediaIndia. Published bimonthly, CW covers the latest in communication research, […]
Improving Your Internal Communication Recognition Programming With Metrics
Like many of you, earlier this year, I received an e-mail from Linkedin’s co-founder and Chairman Reid Hoffman that thanked me for supporting the organization’s growth as an ‘early adopter’. It did read like any other e-mail but the purpose and opportunity that it offered for recognition programming (often an integral part of internal communications) […]
How Can Internal Communicators Overcome the ‘Postman’ Syndrome?
A participant at the recently concluded internal communications workshop I ran in Bangalore, India highlighted a common concern that professionals in the industry face but rarely discuss. She said she felt like a ‘dakiya’ – (Hindi for postman) at her workplace. This conversation became a passionate discussion among many in the room and I realized […]
What’s your AAA Gold Standard for Internal Communications?
With the recent US AAA credit downgrade and the global recession on everyone’s minds I felt it apt to discuss how your stakeholders and you view internal communications benchmarks. While there isn’t a ‘one-size, fits all’ approach for internal communications it helps to step back and ask the following questions – 1. How do you […]
Making Internal Social Networks Sticky: Case Study Wrap-Up
From the comments that came in to the internal social networks case study it is evident that to improve adoption you need to use both the ‘pull’ and ‘push’ strategies. Ira recommends that it helps to drive traffic through interactive content such as contests, blogs and chats with senior managers. After you have satiated their thirst for […]
Can We Have a Mascot For The Campaign? – Final Part
This post seems to have generated a lot of interest and I am impressed by the quality of comments and the passion that communicators share for and against using ‘mascots’. Thank you all for your insights. Here is a summary of what readers both in India and abroad commented: Bish pointed to a campaign in […]
Can We Have a Mascot For Our Campaign?
This blog post is in two parts – in the first section I share a situation that internal communicators often face and invite you to reflect on the possible solutions. In the next post I will revisit the perspectives that you share and discuss how we can tackle such requests when they arise. Here is the scenario. […]
The Last Mile – Strengthen Your Internal Communication Loop
Recently I purchased a food processor from an electronic store and it all went well till the product malfunctioned after a day. The suction lever didn’t work and the motor began surfacing rust. Assuming the product which belonged to a major Netherlands based consumer durable company would be replaced in a jiffy I raised a […]
Fire-Drilling Your Internal Communications
In India fire-drills conducted by organizations are considered a necessary but a drab affair. With thousands of staff working in high rise buildings fire safety is a priority and standards needs to be explained effectively. Most organizations have a health and safety officer who interfaces with a third party vendor to organize demos periodically and […]