The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]
Tag: reputation
Is there a common understanding in India of what corporate communications really does?
The Education Times edition of the Times of India dated May 11, 2009 carried an article on Corporate Communications and its role by taking the viewpoint of leading Indian practitioners. Interestingly, there wasn’t a consensus among these leading professionals on what constitutes corporate communication leave alone the roles and responsibilities of the function. The benefits […]