Blogroll Internal Communication

Targeted internal communications based on information consumption?

As far as I am aware internal communicators serve information to staff based on the need, age, tenure, career levels, organization’s priorities and focus areas, importance and maturity of the individual within the organization, time of the day among other reasons. TNS’s recent research and segmentation of consumers is based on their information consumption patterns. […]

Blogroll Internal Communication

The Visibility Factor: How to Turn Around the Conversation | Final Part

In Part 1, I shared the story of Tanmay the Internal Communicator who engaged Anita in a discussion on a newsletter and wasn’t able to provide tangible direction. I loved the feedback to help Tanmay make definite progress. Thank you Mark, Adam, Sushma and Advita for taking time to raise the conversation to a new high. For example, Adam […]

Blogroll Internal Communication

Communication Insights at NASSCOM Foundation’s Not-For-Profit Workshop

I had the opportunity to serve as a communication resource for NASSCOM Foundation’s partner NGOs who gathered at Bangalore today, December 2, 2011 to learn more about marketing and communication pointers to improve reach, get donor commitment and enhance image. The event held at Thomson Reuters office invited marketing and communication professionals from organizations to […]

Blogroll Internal Communication

What’s your AAA Gold Standard for Internal Communications?

With the recent US AAA credit downgrade and the global recession on everyone’s minds I felt it apt to discuss how your stakeholders and you view internal communications benchmarks. While there isn’t a ‘one-size, fits all’ approach for internal communications it helps to step back and ask the following questions – 1.       How do you […]

Blogroll Internal Communication

Making Internal Social Networks Sticky: Case Study Wrap-Up

From the comments that came in to the internal social networks case study it is evident that to improve adoption you need to use both the ‘pull’ and ‘push’ strategies. Ira recommends that it helps to drive traffic through interactive content such as contests, blogs and chats with senior managers. After you have satiated their thirst for […]