I am writing to share my article – Social Media Take Shape in India published in the November-December 2011 edition of Communication World (CW), the magazine of the International Association of Business Communicators devoted exclusively to communication management. You can download the entire copy here: CW_NovDec2011_AP_SocialMediaIndia. Published bimonthly, CW covers the latest in communication research, […]
Tag: India IC
Communication Insights at NASSCOM Foundation’s Not-For-Profit Workshop
I had the opportunity to serve as a communication resource for NASSCOM Foundation’s partner NGOs who gathered at Bangalore today, December 2, 2011 to learn more about marketing and communication pointers to improve reach, get donor commitment and enhance image. The event held at Thomson Reuters office invited marketing and communication professionals from organizations to […]
How Can Internal Communicators Overcome the ‘Postman’ Syndrome?
A participant at the recently concluded internal communications workshop I ran in Bangalore, India highlighted a common concern that professionals in the industry face but rarely discuss. She said she felt like a ‘dakiya’ – (Hindi for postman) at her workplace. This conversation became a passionate discussion among many in the room and I realized […]
What’s your AAA Gold Standard for Internal Communications?
With the recent US AAA credit downgrade and the global recession on everyone’s minds I felt it apt to discuss how your stakeholders and you view internal communications benchmarks. While there isn’t a ‘one-size, fits all’ approach for internal communications it helps to step back and ask the following questions – 1.      How do you […]
Can We Have a Mascot For The Campaign? – Final Part
This post seems to have generated a lot of interest and I am impressed by the quality of comments and the passion that communicators share for and against using ‘mascots’. Thank you all for your insights. Here is a summary of what readers both in India and abroad commented: Bish pointed to a campaign in […]
Can We Have a Mascot For Our Campaign?
This blog post is in two parts – in the first section I share a situation that internal communicators often face and invite you to reflect on the possible solutions. In the next post I will revisit the perspectives that you share and discuss how we can tackle such requests when they arise. Here is the scenario. […]
Struggling to Build Your Internal Communication Team’s Presence?
Internal communicators are experts and specialists who collaborate with leaders and human resources to help achieve a shared understanding of organizational goals, connect and recognize employees. However to be accepted as leaders the team is often called up to prove its worth and value. How you build your team’s presence is crucial for their success. […]
The Last Mile – Strengthen Your Internal Communication Loop
Recently I purchased a food processor from an electronic store and it all went well till the product malfunctioned after a day. The suction lever didn’t work and the motor began surfacing rust. Assuming the product which belonged to a major Netherlands based consumer durable company would be replaced in a jiffy I raised a […]
Anna Hazare's campaign and what we can learn
Much has been spoken and written on the 74 year old crusader who is giving the Indian government a hard time with his anti-corruption Bill. The campaign has not just captured the imagination of the masses but the world is watching with awe as one man is attempting to overcome a systemic rot. Visuals of […]
Fire-Drilling Your Internal Communications
In India fire-drills conducted by organizations are considered a necessary but a drab affair. With thousands of staff working in high rise buildings fire safety is a priority and standards needs to be explained effectively. Most organizations have a health and safety officer who interfaces with a third party vendor to organize demos periodically and […]