As internal communicators we often have stakeholders running after the next, big, bright ‘shiny’ object and that can be amusing and challenging to deal with. They can’t be blamed since their line of sight is limited and ‘quick wins’ are ways to move their agenda forward. However, we have a role to play in asking […]
Tag: employee value proposition
Internal Branding and the Employee Experience – Stick to the Basics
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]