Corporate in-house newsletters have progressed over the years from ‘entertaining’ employees to helping ‘identify’ with the firm. Very often these newsletters are a ‘good to have’ and serve expectations of internal stakeholders as it captures key business stories, policies and processes. As one of the many channels for engaging employees the newsletter’s value and impact […]
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Of Storytelling, Insecurities and Living In The Now
You don’t often meet a person with an eclectic mix of skills and passion – ranging from community management to screenwriting who can bring storytelling to life with personal experiences and anecdotes. At a NASSCOM led Marketing & Communication Forum interaction today at Bengaluru I had the opportunity to listen to Daniel Martin Eckhart, the […]
5 CSR Trends in 2016 and Beyond
It is now two years since the Indian government passed the CSR 2% spend legislation, the first country to mandate spending for corporate social responsibility. Most companies are reflecting on the impact of their CSR commitment as they audit, refine and improve their interventions. While there are discussions on the impact this law has made […]
Shall We Give Freebies to Improve Our Sign-up Rates?
Dinesh is delighted that his project, an online learning platform will be launched in his company. This will change the way employees gain business perspectives and learn from each other. He invites his HR and Communication leaders, Tanya and Vini for a discussion on the launch plan. Dinesh: “Hello Tanya and Vini. Thank you for […]
2015 Employee Communications in GICs Survey Results
The case for investing in employee communication at global in-house centres (GICs) has never been stronger. The 2015 Employee Communications in GICs Survey, a first such study which gauges the current scope, relevance and understanding of employee communication within GICs indicates a need to improve the level of communication satisfaction with about 30% sharing high satisfaction […]
5 Tips to Launch a Successful Internal Communication Campaign
Getting a campaign off the ground can be tricky with internal processes, differing stakeholder viewpoints and overlapping interests to navigate within the organization. Not to forget the business implications and timing that need to be aligned before a campaign can be considered or even launched. Understand the organization’s culture: Depending on how open the organization […]
7 Ways to Run an Effective Brainstorming Session
Have an idea and want to make it work? Try getting a diverse set of views in a brainstorming session. Conducting a brainstorming session is helpful but can also be tricky if you aren’t prepared for the interaction or unsure of how to channelize suggestions that emerge from the discussions. Consider your goals: Think of […]
Add Value To The World. Build Your Personal Brand
When I think of personal branding this Chinese proverb comes to mind. “The best time to plant a tree was 20 years ago. The second best time is now.” To me, it conveys that you can’t build a personal brand without concerted effort, commitment and consistency. And it is never too late to start. In […]
Starting Out In Your First Job? Make Sense of Work and Life
Dinesh joins his first job and is eagerly looking forward to make an impact. He is a go-getter with lots of enthusiasm and energy. His idea of success is to grow rapidly through the ranks and become the CEO. He feels that he needs to compete with his colleagues for work and takes on more […]