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Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]
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Very often when we think of social media we aim for eyeballs and reach for the brand by posting content on a page. When it comes to using social media for a charitable cause it can get trickier since you have to balance between staying true to the need and promoting the brand.  However, when […]
Information overload and the role of internal communicators
Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]