If you browse the Times of India Ascent (a popular India based newspaper recruitment reference) for advertisements of major Indian or multinational firms you will notice a slew of awards or recognitions in the messages to attract talent. Mostly in the form of recognitions or logos that spell out the ranking and importance of the […]
Tag: TOI
Internal Branding and the Employee Experience – Stick to the Basics
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]