This article featured in Simply-Communicate, a UK based internal communication publication that reaches 15,000 communicators globally. http://www.simply-communicate.com/news/companies-india-adopt-social-media-inside-enterprise Read on for the complete article here as well. According to an IABC report over 79% of global companies leverage social media internally to improve productivity and engagement. India, however, still lags behind when it comes to adoption. To […]
Tag: Tech Mahindra
Re-branding of Satyam weighs in on ‘values’ and ‘internal expertise’
Quite interestingly, the re-branding of Satyam as Mahindra Satyam takes cues from ‘within’ – relying heavily on values and inherent strengths. This amplifies the role of internal communication and branding on how employees and external stakeholders perceive the company’s image. Also important to note the emphasis on ‘internal’ attributes which the new entity defines as […]