‘A small favor’ said the subject line. An e-mail winged in from a motivated employee calling interested individuals to chip in aid of the victims of the worst floods South India has seen in decades. The mail goes on to articulate the project, the effort, the expectation, the plan and people involved. Right down to […]
Tag: South India
Internal Branding and the Employee Experience – Stick to the Basics
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]