A comment in a research report ‘Developing tomorrow’s Internal Communications Professionals, Liam FitzPatrick and Hamish Haynes’ (Working: May 2004) citing recruitment specialist Watson Helsby got me thinking. This is how it read: “The internal communications role has not attracted enough high caliber individuals. Inevitably, the perceptions of the value of internal communications are intrinsically intertwined […]
Tag: senior management
Are you justifying your existence as a communication professional?
The recession can surely make communicators sweat! It also seems to be making communicators revisit their purpose and justify their existence. A mail from a fellow communicator in India pointed to just that – it read ‘we are gauging the span of the Corporate Communication and roles vis-a-vis number of employees. It’s going to hopefully […]
On the minds of senior management……
Over the last few weeks I have been conversing with a host of senior management in India and getting to know their views on the challenges and significance of internal communication and branding. Some common themes emerge. While internal communication is accepted as a practice, some professionals were unsure if it is a part of the communication […]