Internal Communication

In a recent post – Shall We Give Freebies to Improve Our Sign-up Rates? I invited readers to help Dinesh think about his approach while encouraging participation on a learning platform. Ever looked closely at a product that offers a ‘freebie’? What did you perceive about its quality? Did you think there was something amiss? […]

Divya heads HR at Isle Management and is in discussion with her management team on their annual employee survey results. They are dismayed by what they read.  They invite their business leaders to decode the findings. Here is an excerpt from their conversation. I invite you to share your views on this case. Divya: “It […]

Communicating your organization’s social responsibilities is more than just an expectation. It is critical to the success of your organization’s credibility as a business. In this post I am sharing a few tips that can help you frame your CSR communication responsibly. Timely updates: Keeping your internal and external stakeholders posted about the rationale, progress […]

Corporate in-house newsletters have progressed over the years from ‘entertaining’ employees to helping ‘identify’ with the firm.  Very often these newsletters are a ‘good to have’ and serve expectations of internal stakeholders as it captures key business stories, policies and processes. As one of the many channels for engaging employees the newsletter’s value and impact […]

You don’t often meet a person with an eclectic mix of skills and passion – ranging from community management to screenwriting who can bring storytelling to life with personal experiences and anecdotes. At a NASSCOM led Marketing & Communication Forum interaction today at Bengaluru I had the opportunity to listen to Daniel Martin Eckhart, the […]

It is now two years since the Indian government passed the CSR 2% spend legislation, the first country to mandate spending for corporate social responsibility. Most companies are reflecting on the impact of their CSR commitment as they audit, refine and improve their interventions. While there are discussions on the impact this law has made […]

Dinesh is delighted that his project, an online learning platform will be launched in his company. This will change the way employees gain business perspectives and learn from each other. He invites his HR and Communication leaders, Tanya and Vini for a discussion on the launch plan. Dinesh: “Hello Tanya and Vini. Thank you for […]

A few days ago I received an e-mail from a person seeking advice on switching careers. This individual serves as a journalist with a leading publication in the city and is keen to move into corporate and internal communications. She asked me for recommendations to change tracks and if certain qualifications such as an MBA […]

This week I wrap up a short term assignment with Tesco’s Group Communication team at the company’s head office in London. On reflection the assignment has given me a new perspective of work, culture and life. My role was to help audit and refresh the company’s core purpose branding across the business. It led me […]

The case for investing in employee communication at global in-house centres (GICs) has never been stronger. The 2015 Employee Communications in GICs Survey, a first such study which gauges the current scope, relevance and understanding of employee communication within GICs indicates a need to improve the level of communication satisfaction with about 30% sharing high satisfaction […]