Employer branding plays a vital task of keeping your employees engaged and invested in your company. Remember the old saying, ’employees are your best advocates’? It’s true, but sometimes, organizations unintentionally let their staff down, leading to a loss of trust in the system.
Let’s dive into a common scenario we all know too well.
Employee referrals are like the secret sauce of talent acquisition. They save money, boost morale, and create a sense of camaraderie. Your employees become brand ambassadors, enthusiastically recommending their workplace to friends and family. It’s a win-win, right? Until, suddenly, it’s not.
After your employees have referred someone, they often find themselves in the dark. Resumes disappear into a mysterious black hole, and when they inquire, they receive generic responses about candidates being under scrutiny. The lack of transparency frustrates your team, and the unclear selection process adds fuel to the fire. Before you know it, your once-enthusiastic employees become disheartened, questioning whether their efforts are in vain.
So, what do many companies do to address this issue? Unfortunately, they often take the wrong route. They start hunting down ‘rogue’ employees, enforce social media policies, and attempt to erase negative comments from external sites. It’s a flawed approach that only serves to escalate the situation.
Instead of tackling the root cause by addressing the concerns of their workforce, companies inadvertently create a bigger problem. They waste valuable resources and energy on misguided efforts, diluting the very essence of building a strong brand.
Here’s a suggestion: provide your employees with a safe space to express their thoughts. Encourage managers to actively listen and address any process gaps or transparency issues hindering your staff from bringing their whole selves to the workplace.
By fostering an environment where feedback is valued, you not only prevent negative sentiments from spreading but also empower your employees to be genuine advocates for your brand. Remember, a happy and engaged workforce is your best asset in building a positive employer brand. Let’s create a workplace where employees feel heard, valued, and excited to contribute their best!
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Missed earlier articles?
Look them up here:
Employer Branding 101 | Rethinking 5 Common Assumptions
Employer Branding 101 | Begin with the Fundamentals
Employer Branding 101 | Address Key Issues Upfront
Employer Branding 101 | Debunking 4 Key Myths
Employer Branding 101 | Live Your Brand Promise
Employer Branding 101 | Is Your Organization Ready?
Employer Branding 101 | How You Engage Matters
Employer Branding 101 | First Fix Your Company Culture
Employer Branding 101 | Are Your Frontline Staff Trained to be Humane Advocates?
Employer Branding 101 | 3 Measurement Aspects You May Be Overlooking
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