Do headquarters really understand what invisibility costs in your country? Many GCC leaders face the same problem: recruitment struggles, top candidates unaware of your center, and leadership that seems indifferent. The parent company may not oppose employer branding, but they often underestimate the local talent market. They focus on the corporate brand, cost efficiencies, and […]
Consider this – you plan to conduct a community event and want your staff to align with the initiative. Would you measure the number of hours your employees put in or the value that the event has on the community? If you do the former, the chances are that your staff might be focused on […]
How robust is the internal communications function? Which channels are most popular in the region? How integrated is internal social media? What advice do communicators have for others joining the function? What drives engagement in the workforce? What does the future look like for internal communications? Find out all this and more with the results […]
