Blogroll Internal Communication

Tackling ‘Payback Time’ With Effective Internal Communication

“It is payback time!” said one comment and “never treat professionals as commodities” voiced another as a reaction to the recent independently administered Regus survey which covered 15,000 business respondents from their global contacts database between February and March 2010. Dearth of promotions, lack of communication and involvement in decision making and little or no […]

Blogroll Internal Communication

Re-branding of Satyam weighs in on ‘values’ and ‘internal expertise’

Quite interestingly, the re-branding of Satyam as Mahindra Satyam takes cues from ‘within’ – relying heavily on values and inherent strengths. This amplifies the role of internal communication and branding on how employees and external stakeholders perceive the company’s image. Also important to note the emphasis on ‘internal’ attributes which the new entity defines as […]