As an internal communicator is can be difficult dealing with clients who believe that cool design wins over compelling content. Indu, the hard working internal communicator of TPR Bank discovered much to her chagrin. Pramod, the HR Head needed a campaign to get staff aligned on the recent office move and he believed that a […]
Tag: strategy
Can We Have a Mascot For Our Campaign?
This blog post is in two parts – in the first section I share a situation that internal communicators often face and invite you to reflect on the possible solutions. In the next post I will revisit the perspectives that you share and discuss how we can tackle such requests when they arise. Here is the scenario. […]
Town Halls and the Science of Getting Your Employees Aligned
Town Halls or All Hands sessions, if done consistently are powerful internal communication platforms for organizations to connect with employees, share plans, engage in conversations and gauge feedback. Some organizations invest a lot of attention in getting these interactions right and involve advertising and event management agencies to package the sessions, create a ‘wow’ effect and […]
Are you losing your best performers in this downturn?
The India Attrition Study 2008 (October 2008- March 2009) conducted by Business Today and People Strong  is out. The May 3, 2009 dated edition of Business Today carries an article on key findings.  The study tried to understand why employees quit and how this current slowdown has impacted the way employers view their employees. […]
The role of internal communicators – support staff or strategic advisors?
I was intrigued by a recent advertisement from a mining major in India seeking a manager for corporate communications. The expectations were to ‘support’, ‘manage’, ‘edit’ and ‘publish’ communication like newsletters and work to internal group requirements! And this was for a managerial role. Interestingly, the application required to have work experience between 5-10 years while […]