While the Tiger Woods controversy took the sporting and corporate worlds by storm, another incident in India shook the establishment and the trust in their politicians and leaders. A well known politician was allegedly caught in a compromising situation within a state’s highest office bringing a new low to how leaders are perceived. Though we […]
Tag: Satyam
Internal Communication Trend Spotting For 2010
In 2009, as the world coped with one of its worst economic downturns it also created opportunities for internal communicators to revisit their practice and come out stronger. Internal communicators were called to craft some of their toughest messages in organizations which reduced workforces and froze pay. They also had the ‘not-so-envious’ task of communicating […]
Re-branding of Satyam weighs in on ‘values’ and ‘internal expertise’
Quite interestingly, the re-branding of Satyam as Mahindra Satyam takes cues from ‘within’ – relying heavily on values and inherent strengths. This amplifies the role of internal communication and branding on how employees and external stakeholders perceive the company’s image. Also important to note the emphasis on ‘internal’ attributes which the new entity defines as […]
Satyam – the internal communicator’s nightmare or exciting challenge?
 I couldn’t help notice the sarcasm when I read today’s Economic Times article which asked if Satyam is doing more damage to India than Lakshar-e-Toiba, the dreaded terrorist organization claimed to be behind many of the attacks in the country. Though all is not lost for outsourcing to India.    I first heard of […]