The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition. However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, […]
Tag: messaging
Planning, Managing and Communicating a Successful Leadership Team Meeting
Internal communicators may be involved directly or indirectly in organizing and communicating internal leadership forums that connect and energize  the community. It is a crucial activity since a lot hinges on how well the leadership team converge ideas, coalesces as a group and moves the company agenda forward. These forums are coined different names at […]
Message First – Design Next!
My last post got some interesting viewpoints. Adam expressed the need for blending tone, consistency and image into the communication. Excellent perspective. Rishu talked of involving staff in the conversation and preempt questions they may have. Valid points. Annie highlighted the importance of including the ‘what’s in it for staff’ and also adding visuals that […]
Celebrating Company Milestones and Workforce Engagement
Have a milestone worth celebrating? Unsure how to get your employees singing the same tune? Every organization big or small has reasons to celebrate important milestones during their journey to energize their staff. Be it the completion of your company’s years of operations, a new product launch, an employee growth success story or even the […]
Helping Employees ‘Get’ Your Message Through Effective Writing
I recently ran a writing workshop for a group of internal communication ‘power’ users and came away with a lot of interesting insights. As an internal communication professional I get to vet messages hitting large groups of people everyday. These range from simple office updates to complex change management roll-outs. With the speed at which […]