The Mumbai terror attacks paralyzed the nation and spurned the world to look at terrorism in a new vein. India’s 9/11 was covered extensively on all possible traditional and new media vehicles. The reach and dynamism of You Tube , Twitter, Flickr and other popular sites helped spread the word at the speed of thought. […]
Tag: internal communication
Financial crisis and communicating internally in India
The recent financial slowdown has spawned many interpretations of how and why to communicate with employees. Â I feel India and its economy presents exciting opportunities for organizations and leadership to connect with employees. Â Research indicates employees are expecting more communication on the turn of events and how it impacts their jobs and lives. […]
Work-life balance and communicating the message
The recent IDC-DQ Best Employers in IT Survey 2008 provides a few interesting findings which are relevant for internal communicators in India to understand and build into their practice. Work-life balance ranked among the top 5 reasons for people to switch jobs – this aspect is eye-opening since it shows that the Indian knowledge worker is maturing, employees expect ‘respect’ […]
Internal Communication and Occupational Commitment
Most organizations still consider organizational commitment as a key measure of loyalty, job satisfaction and intent to stay. Consistent internal communication has a direct impact on how employees perceive commitment.   A  study ‘Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations’, Vikalpa, October-December 2007 goes one level deeper […]
The 7 Cs of Internal Communication
I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1.   Communication needs to be concrete […]
Adapatability – key to evolving role of internal communicators
How does one describe the role of internal communicators? Strategic? Tactical? Complex? People oriented? Results focussed? An executive administrator from a leading organization who was keen to join the ranks of an internal communications team got cold feet when she dived headlong into projects. “I am better off with what I am doing today if […]
Information overload and the role of internal communicators
Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]
New media success tips for the management education community
The management education community (students, placement professionals and leaders) can derive immense benefits from new media/social media/Web 2.0 and its popularity. Rising interest in new media coupled with faster, cheaper access to the internet has fueled opportunities for interactivity, community and brand building. But, awareness of how new media impacts our personal and professional lives is […]
Insights from a communication stalwart – Mike Green of Intel
At a recent communications gathering in Bangalore last week, I had an opportunity to meet up with Mike Green, who leads employee communications for Intel. A veteran at Intel, he took time off from his short visit to India to talk to communication professionals and share insights from his experience. Mike stressed on the need […]
On the minds of senior management……
Over the last few weeks I have been conversing with a host of senior management in India and getting to know their views on the challenges and significance of internal communication and branding. Some common themes emerge. While internal communication is accepted as a practice, some professionals were unsure if it is a part of the communication […]