I was amused to view a video by Aditi Technologies and the extent they go to make ‘new recruits’ feel special on Day 1. Some provide freebies and joining bonuses, some entertain the employees, some go overboard! Like the person who forwarded the message penned – “It goes to show the extent […]
Internal branding
'In-pack' internal branding
When the Technology Library wanted to create awareness for their work, little did they realize that they had already a good equity within the organization. The Library was involved as the primary source of information for internal campaigns and debates on productivity and growth. They were the access point to Gartner and other leading authorities […]
Coming up…Workshop on Crisis and Internal/Corporate Communications
Workshop theme: “Crisis Communications – tackle crises before they overrun your organization” Venue: SJCBA Conference Hall, 18 Residency Road, Bangalore 560 025 Date: Saturday, 25 August 2007. Facilitators Peter Yorke has more than 19 years of experience in corporate communications, marketing, media management, high-tech public relations, training and technical communication. He has implemented communications programs across large […]
The 'Triple A' Strategy: get started on your New Media initiatives
New Media and Public Relations New Media in Corporate Communications – Overview and India perspective New Media and Internal Communications Commoditization of the media Here are some of our key recommendations from the New Media and Corporate Communications workshop on May 12, 2007 at Bangalore, India. We (Peter and I) call it the Triple A strategy to kick-start new media […]
Reality TV now at your workspace!
The influence of reality shows on Indian and international television is visible in many forms of internal communication elements practices in this part of the world. I have come across numerous programs which borrow ideas from Indian Idol (a take on American Idol), the NDTV Big Fight, Zee Antakshari, Pogo’s ‘Just for Gags’ shows among […]
Usability and relevance to internal communications
I was at a Usability Testing Workshop earlier this week (May 21, 22, 2007) in Bangalore conducted by Human Factors Inc, a user-design firm. Web designers, instructional experts, content writers were among the participants. I gathered interesting insights on user interaction and web usability. Over an Andhra lunch (Indian cuisine – considered to be very spicy!), […]
New insights and New Media
The Saturday ( Bangalore, May 12, 2007) workshop on New Media and Corporate Communications gave me fascinating insights into the current mindset of communicators and students alike. The event was conducted splendidly – thanks to a wonderful effort by the soft spoken Dean of St. Joseph’s College of Business Adminstration – Edwin Castellino. Fr. Aveline […]
Absorb-Adapt-Apply : sneak preview into the New Media workshop!
The only way to get ahead is to make a beginning! So while it makes sense to familiarize ourselves on the available options in new media, getting hands-on will get you moving. This workshop will highlight ways to leverage tools and use them effectively….the mantra is absorb-adapt and apply.
New Media to me means…
Probably we need to run a survey to find out what New Media or Social Media means to the consumer….while New Media is defined by communicators and commentators with interesting descriptions, my feeling is that the end-users do not perceive it in that fashion. New Media to me means – an ability to be […]
Leveraging new media in corporate communications – workshop
In India, new media usage is still to catch up. Mainly due to lack of awareness and clarity on benefits vis-a-vis challenges. Peter Yorke, (a fellow communicator and my former group head at i-flex [www.iflexsolutions.com]) and I will be conducting a workshop on May 12, 2007 in Bangalore to help aspiring communicators understand trends and nuances in […]