Internal branding

For those unfamiliar with the term Twenty 20, it is an abridged yet exciting form of one-day cricket, a popular game around the world. The shorter version of the game is now the center of attention in India since the country emerged champions in the recent tournament at South Africa in September 2007. India beat […]

To begin, internal communication practitioners can make quick hits by solving employees’ basic issues of information overload and personalization. But for larger success, internal buy-in from senior leadership on the benefits (which are many – accountability, transparency, trust, engagement) and measurements of the medium is critical. Practitioners keen to arrive at a concrete new media plan […]

I was recently asked to review a poster campaign on data and risk protection which showed a snake as a visual! The message was ‘beware of consequences if you leak out confidential data!’. While showing the slithery creature had its own merits, using fear without balance and a solution did not have the desired effect. […]

Dr. T J Larkin and Sandar Larkin ( www.larkin.biz) indicated that a hypodermic like needle injection of messages were not enough to change employees. Rather a two pronged method of injection plus face-to-face communication helped bring about change. Supervisors needed to be the change agents.

 Intranet re-designs are an exciting but challenging assignment. I can vouch for it having been involved in a re-design exercise at i-flex solutions in 2002.The key learning from the i-flex exercise was to make the intranet a relevant content channel for employees and branding the forum. Gerry McGovern also throws light on how intranets today […]

I discovered this while in the midst of a campaign…nothing teaches you better than practice… This unique campaign harped on the employees’ role in protecting the organization’s reputation…and in the key messages we drove home this point by highlighting one key word usage…( unable to disclose it since it was an internal message)….but the moot point is……after […]

Have you wondered why most internal focus group discussions get skewed to a certain way of thinking? Why you are unable to make headway when you are searching for a certain kind of information?  From my experience, it seems to be the following factors…. 1. Fear ( depending on how the organization culture is..)….therefore you […]

The next workshop on Employee Branding will provide insights on new trends and how you can leverage your organization’s most important asset….. Keep on this topic? Let me know your thoughts…..  Details below: Workshop Particulars: Date:  TBD             Time:                9:00 a. m – 2.00 p. m with lunch and one coffee break Venue:              SJCBA Conference Hall, 18 […]

Over the last few months, I have watched with interest a host of customer engagement sites which create ‘stickyness’ based on the audience requirements.  Take for example, Reebok’s www.goruneasy.com, or AMD’s www.kingofmultitasking.com or even Sunsilk’s www.gangofgirls.com  My favourite is HSBC’s www.yourpointofview.com which makes you think and relate to the Bank’s core message.  Internal communication campaigns can […]

Employee videos are becoming an integral part of an internal communications campaign. The medium is accepted more widely due to its interactivity, the ability to creatively treat content among others.  Based on my experience, below are some tips to create effective employee videos….  1. Help employees understand the context: Instead of putting ‘heads’ in front […]