Internal branding

Bangalore faces another indefinite transport strike – for those unfamilar, transport vendors are resisting a mandatory speed governor introduction which will reduce accidents and speeding vehicles on the already overcrowded roads. With most IT and other organizations dependent on transport vendors to shuttle their employees to work, this creates a sticky situation. The ‘business as usual’ […]

During the course of my career, I have found that helping stakeholders understand the role communicators play stands foremost among the obstacles in communicating an idea.   Most often clients are unaware of the effort and process involved in translating a brief into a creative approach.   With communication considered subjective to a point – […]

Undoubtly, the Tata’s Nano is a game changer. A proud moment for the organization, its employees and the nation. I think it is a fantastic opportunity for the organization to leverage the mileage it is receiving from the unveiling of the India rupees 1-lakh people car. Tata needs to strike the iron when it is hot. […]

There was a time when plasma TVs were expensive and therefore were not considered as part of any communication plan but today they serve as an important medium for those organizations who buy them and internal communicators who can make the best use. I read an interesting article recently about IBM’s Labs using plasma TVs […]

2007 for me provided me interesting opportunities to learn and unlearn. Based on my experience in 2007 – I believe there are a few key elements to leverage to make your internal communication powerful in the new year….  Retain the human touch: Technology will continue to enable and make communication faster, cheaper and easier but […]

Nothing can beat learning on the job! Like I am discovering while working on an interesting re-design project. Interesting – because of two reasons – the site is a home grown system and two, there is a resistance to change from the content owners as well as the users.   Re-use: It might sound strange, […]

   A crisis comes without an address. What happens in a crisis has mostly been dealt with from an external media perspective but the impact to the internal audience is rarely taken quite seriously. Employees tend to get frightened and look for information, guidance, and reassurance. Often they hear what they want or expect to hear […]

One of the biggest errors in outsourcing, according to a senior professional of the Outsourcing Institute is the lack of communication. But, according to me, communicating the right messages with the outsourcing partners, especially in the case of captives (might work differently if the delivery center supports other clients as well) is the biggest obstacle. […]

 “Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.” ~ Confucius  Internal communications is a key component in an organization’s employee engagement strategy (Oakner 2004).Internal communications is about the transfer of meaning or understanding and not just about moving information around (Gray 2005). It has evolved as a strategic […]

Hi, I look forward to your case studies and comments on how to structure this book outline better. Inviting contributions!Please mail me at [email protected] by December 10, 2007 Book Outline  Internal Communications – a practitioners’ handbookSynopsis: Internal communications professionals need to be today’s corporate information strategists and play a vital role in reinventing organizations. This book will showcase key […]