Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Is ChatGPT a bane or a boon for internal communicators? Is this going to sound the death knell for many occupations? What must professionals in creative fields do to stay relevant? The explosion of AI tools and platforms is putting many occupations in jeopardy. Especially for communications, marketing, media, and branding professionals, there are significant shifts in how […]
Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]
Humbled to have had the opportunity to share my thoughts on internal communications alongside some of the brightest minds in communications. Look up Poppulo’s article that covers trends, opportunities and challenges facing internal communicators in 2023. https://www.poppulo.com/blog/the-top-trends-challenges-and-opportunities-for-internal-communications-in-2023 “ As the world continues to grapple with a looming recession, rising inflation, mass layoffs, and more, internal […]