How much global capability centers or business service entities consider their communication priorities? What must communications teams focus on and in which ways do they serve as partners to the business?
Below is my recent contribution to the Shared Services & Outsourcing Network.
This series invites CSR practitioners to share perspectives on the role of communication in making a difference to employee engagement and to the communities organizations serve. In the first edition, Jasmine Singh, a practitioner of communication and CSR discusses her views on the evolving trends in CSR, an interesting campaign at her former employer, Vistara, […]
The management education community (students, placement professionals and leaders) can derive immense benefits from new media/social media/Web 2.0 and its popularity. Rising interest in new media coupled with faster, cheaper access to the internet has fueled opportunities for interactivity, community and brand building. But, awareness of how new media impacts our personal and professional lives is […]
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]
