Is age a factor when it comes to starting out in your personal branding journey? Can passion subdue naysayers when it comes to having grey hair? Does self-confidence triumph lack of experience? Prachi Shevgaonkar, the Founder of Cool the Globe and media professional is a great example that age is no bar when it comes to building your personal brand. At a young age, she challenged conventional thinking and created an app that puts climate change in the hands of the common person. Through her actions and commitment, she is gaining ground as a climate change advocate. More about her work and understanding of personal branding. A must watch interview for young adults around the world.
In the 34th edition of Intraskope‘s Personal Branding Series, Prachi Shevgaonkar addresses the need for everyone to do their bit for the community and the planet. She shares what inspired her and how becoming stronger as a personal brand is about authenticity and staying resilient. Learn more in this interview.
Watch the YouTube video interview and read the complete interview below. Look up more such stories on my YouTube channel and on LinkedIn.
1. What according to you is personal branding?
Conveying your personality and connecting with a vast scale of people
2. Do you consider yourself a personal brand? If yes, how do you know it?
I think everyone is a personal brand, how well it is established, is for others to decide 🙂
3. What does one do to go about building a personal brand?
1. Be Real 2. Enhance your reach 3. Provide Value of your personal brand to others
4. What are the attributes of a personal brand? And what do people associate your brand with?
Each personal brand will have different attributes. From the feedback I have received from people, these are the words they use to describe me/ my brand – real, genuine, passionate, action oriented
5. Based on your observations and learning who according to you is a personal brand? What characteristics do you admire about them?
There are many. The first who inspired me and I had the privilege of working with him was Dyaneshwar Bodke, founder, Abhinav Farmers Club. His personal Brand has become the voice of a farmer.
6. What steps did you take to build your brand? How do you know it is working?
1. I set conscious targets for what my reach should be each year. 2. I make real content based on my experiences to help me achieve that reach and connect with people
7. What challenges did you face while building a personal brand? What techniques did you use?
1. Being myself in front of the camera was a challenge when one of our tools was video – overcame that by doing it again and again till I improved. 2. Building a retainer audience is a challenge I face currently, will try to overcome it by focusing on building a followership on a platform
8. During the process of building your own brand, what did you gain in the process? What did you lose?
I gained many skills to connect and communicate with people at various levels. I got more clarity about who I am, who I want to be and who I can be – my horizons widened. I don’t believe I lost anything.
9. How can someone starting from scratch build a personal brand? What is the first step he or she must take?
Decide a medium of expression (writing, video, speeches etc). Arrive at a platform for expression (LinkedIn, Quora, Facebook, on Ground). B real and unique in your content. Provide real value.
10. If you had the opportunity to change something about the way you built your personal brand, what would that be?
My brand I believe is still in the making. So far, I wouldn’t want to change anything, only hope that our efforts continue to move in the direction they currently are.
11. What is your recipe for personal branding success?
Start putting yourself out there. Be shameless. Don’t worry about what other people will think After each 10 content buckets, review the response, feedback, numbers and evaluate keep studying the platform and what works on it my recipe for virality – Simple. Unique. Relatable.
12. Who according to you are personal brands whom others can follow and learn from?
Each domain has their own personal brands. But it is important to find your own voice instead of imitating other brands
13. With COVID19 and other crises what steps can personal brands take?
– Explore the use of digital media prominently – Create content around overcoming these crisis
14. What’s your advice for youngsters (Gen Z and others) who want to consider their personal brands?
Start doing, keep going, evaluate time and again, keep targets for growth
Liked the interview? Share your comments and feedback.
Look up more such articles on my blog www.aniisu.com. Missed the earlier episodes? Look them up here: Muqbil Ahmar, Tinu Cherian Abraham, Joseph Fernandez, Christina Daniels,Karthik Srinivasan,Gautam Ghosh, Alexander Michael Gittens, Mubeen Azeez, Itzik Amiel, Mangal D Karnad, Abhijit Bhaduri, Sandeep K Krishnan PhD, Scott Shirai, Sunil Robert, Latha Vijaybaskar PhD, Abha Maryada Banerjee, Dr. Amit Nagpal, Sukanti Ghosh, Amith Prabhu, Dave Carroll, Prof. Deva Rangarajan, Ramesh Thomas, K V Dipu, Chip Helm, Suresh Ramdas, Karthik Nagendra PhD, Jeppe Hansgaard, Raja Karthikeya, Atamjeet Singh Bawa, Vidyadhar Prabhudesai,Patrick Widmann, Dr. Kalpana Gopalan and Cherian Kuruvilaonline and share your thoughts.
Keen to get ahead with your personal brand? Here are some resources:
- Take this course – Personal Branding 101: Unlock Your Potential and Stay Ahead
- Take a FREE assessment on personal branding.
- Refer to the 3C model on Personal Branding
- Sign up for a 60-minute personalized chat on personal branding
- Personal branding for corporate communicators
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