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How must Global Capability Centers craft their social media strategy? Read my article on the Shared Services & Outsourcing Network

Creating a robust social media strategy is important for Global Capability Centers to establish their presence and communicate a coherent narrative. This is now all the more relevant with COVID19 and the shift to digital communications. I recently wrote on the key principles and approaches that organizations with Global Capability Centers/Shared Services/Global in-house or Global Business Services teams in various geographies can address while going about their social media engagement.

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