Happy to share a recent blog post I penned for the Institute of Public Relations:https://instituteforpr.org/building-a-storytelling-culture-in-organizations-with-internal-communications/null
Internal communicators play a strategic role in driving transformation inside organizations. Storytelling is one of the most effective ways to build an organization of repute. In this article, I share approaches internal communicators can take to create a culture of storytelling inside organizations.
By shifting mind-sets, spotting credible stories, investing in story coaching and co-creating stories organizations can influence changes in how they work, engage and impact stakeholders.
Read on to learn more. Keen to hear your point of view.