Culture Predictions Storytelling

4 approaches to build a storytelling culture in organizations

Happy to share a recent blog post I penned for the Institute of Public Relations:

Internal communicators play a strategic role in driving transformation inside organizations. Storytelling is one of the most effective ways to build an organization of repute. In this article, I share approaches internal communicators can take to create a culture of storytelling inside organizations.

By shifting mind-sets, spotting credible stories, investing in story coaching and co-creating stories organizations can influence changes in how they work, engage and impact stakeholders.

Read on to learn more. Keen to hear your point of view.

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