On October 11, 2014 participants from companies such as Unilever, Quintiles, L&T, Target and Société Générale converged at the Internal Communications 401 Workshop to debate and share perspectives on trends shaping the workplace and workforce, communication challenges they face and expectations of the evolving function.
The passion and drive of these committed professionals made me realize that the internal and corporate communications functions are in great hands although there is a greater need to nurture talent though capability building and coaching.
Every participant received a free copy of my book, Internal Communications-Insights, Practices and Models (Sage Publications, 2012), a free e-book on building brand ambassadors and a certificate of participation.
During the day the group discussed how employer branding and employee engagement are often misunderstood and why we needed to make employees central to the communication we do. Participants engaged in case studies, shared experiences in managing assignments and influencing stakeholders. We discussed why employee branding is more powerful and authentic than employer branding efforts and the need to tap the power of employees who are already passionate advocates of the brand.
Participants exchanged ideas and tips on ‘moments of truths’ in internal communication and what it meant to identify, inspire and build strong brand ambassadors from among employees. As a group we reviewed industry research reports and discussed checklists and assessments to gauge organizational readiness for improving brands from within.
Overall, the group increasingly felt that communicators are being called to deliver more with less and to demonstrate innovative ways of getting the message across. There is a greater need for internal and corporate communicators to influence and project their function better and more often.
This workshop, the 4th in the series, is the first and only such workshop in the country which brings the community together to learn and grow as professionals. Look up details from the Internal Communications 301, Internal Communications 201, Internal Communications 101 conducted in 2013, 2012 and 2011 respectively.
If you are interested to participate in future workshops or have a point of view on the themes that you would like to see covered in these forums please feel free to write to me at [email protected]. I will be delighted to take your suggestions and have you participate.