A couple of weeks ago an IT professional turned internal communicator posed this question to me.
In this post I am sharing context about the need as a case for us to reflect on. I invite you to share your recommendations that can empower other internal communicators to get better at crafting plans.
Rony joined Winners Limited, a 250 person software solutions firm as a technology specialist right out of college. He liked the culture – informal and direct. Leaders were easily accessible and the organization had roots in a community based life transformation outfit.
After 5 years of technology implementation Rony sought a change. He joined the sales and marketing group. Since the organization didn’t have a formal internal communications function his leadership sought his help on a ‘voluntary’ basis. They requested him to research what it takes and come back with an approach to move ahead.
Rony researched on the internet and although he did find some resources he wasn’t sure if he was making headway. He had the passion for doing this work. However, he had some fundamental questions in his mind. The organization had staff in 2 cities in India and there were an equal number at both offices. So far internal communications only meant messages going from leaders to employees and vice versa. A couple of teams had created their own newsletters to share information.
- How can Rony go about creating a concrete plan for his organization that will add tangible value?
- How should he begin planning?
- What are the key focus areas that he should consider before planning?
Share your perspectives here. I am hopeful that Rony will gain immensely from your insights.