Tanmay, the Internal Communicator is facing a dilemma. Anita, the IT Division Head invited him for a discussion to build visibility for her team with a newsletter and it stumped him. If he agreed to her request it would trigger similar requests from other internal teams. If he disregarded the request he will be perceived as an uncooperative team member.
Here is how the conversation shaped up.
Tanmay: “Hi Anita, you mentioned that your team required visibility. How can I be of help?”
Anita: “Yes, Tanmay. Ever since I took over this role I notice that the IT Division isn’t getting enough mileage for the work we do. Staff in the group and the rest of the company isn’t aware of all the projects we handle and also there is no ‘spotlight’ on us”.
Tanmay: “Can you explain more about what you meant by ‘visibility’?
Anita: “Look, our team is crucial to the organization’s success. We are the backbone of the company and keep the lights on, literally. However, we don’t seem to get any coverage .We believe we can publish a newsletter every month. That way, we can tell our story and all staff gets to know what work is on hand.”
Tanmay: “Can’t you use the company’s newsletter – Spark to share your updates as when you have one? We also have our internal social media platform – Evolve where you can post your updates. Have you considered trying that?”
Anita: “No one reads Spark! My gut feeling is that no one even glances at it. Evolve is better but people don’t go online unless they are driven to that page. This newsletter will drive traffic to the site.”
Tanmay: “What do you expect the newsletter to cover?”
Anita: “Everything about IT – our team, our work, the projects, our staff’s hobbies and interests, fun and games”.
Tanmay: “ Isn’t that too much information? Won’t that be overwhelming for your staff?”
Anita: “You need to either handle it or let me do it my way. Your team only supports the leadership and don’t help us get visibility”.
At this point Tanmay gauged that Anita didn’t sound very pleased with the support his team provided and decided to come back later with a solution to her need.
I invite you to think about Tanmay’s dilemma and share your perspectives.
- What do you think Tanmay’s strategy needs to be what choices does he need to make?
- How can he address this issue before it escalates into a full blown disaster for the Internal Communications team?
- What can Tanmay do differently when he is confronted by such requests?
Look forward to your comments and in my next post we will revisit what Tanmay can do to get back his mojo.