Most organizations still consider organizational commitment as a key measure of loyalty, job satisfaction and intent to stay. Consistent internal communication has a direct impact on how employees perceive commitment.
A study ‘Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations’, Vikalpa, October-December 2007 goes one level deeper and suggests a potential opportunity to understand occupational commitment (satisfaction with their immediate role and job) which has a lasting impression on how employees view their employers.
Occupational commitment is defined as a psychological link between an individual and his occupation that is based on an affective reaction to that occupation – on similar lines as organizational commitment is viewed.
Though the study is conducted on defence personnel in R&D organizations, it can apply to other domains as well.
The differences in personal characteristics of R&D scientists across three types of R&D organizations, namely government commercial, government defense and government academic were studied.
The aims included understanding how occupational commitment differ with the different types of R&D organizations, the influence of age, occupational tenure, job satisfaction and occupational commitment on the 5 factor model of personality.
Through empirical studies on 126 R&D professionals and using scales of job satisfaction, occupational commitment and Neo Five Factor Personality, the findings throw light on why in the new information age occupational commitment can provide insight into intentions to stay or leave as compared to organizational commitment.
The findings show that occupational commitment of scientists differs in the R&D organizations measured. Job satisfaction is the highest among defense professionals.
Affective commitment is shown to have a positive relation with most of the respondents namely in the presence of conscientiousness, agreeableness and neuroticism.
I believe internal communicators need to note this trend and align their strategies accordingly.
Mathew, Mary., Chadha, N.K and Goswami, Sanghamitra (2007), Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations, Vikalpa, October-December 2007, Vol 32, No. 4, pages 13-27