I read an interesting article in an expat magazine for India on Employee Engagement. Marshall Goldsmith, voted as one of the top 50 most influential living thinkers by London Times, talks about what engagement means to the employee and to the organization.
He mentions that companies should understand the real cause for success or failure is always the people not the words in the values or mission statements. Leaders need to act on feedback since actions speak louder than words and mean much more to employees
He cites an interesting example of Johnson & Johnson which had an old fashioned mission statement but still meant a lot when translated into action and followed religiously by leaders.