The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition. However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, […]
Tag: Towers Perrin
Recession Proof Communication – Ideas To Stay Ahead Of The Downturn
I had the opportunity recently to informally address a group of leaders from a leading IT services provider. Here are thoughts shared with them on recession proofing communication during a downturn and the role of leaders. Much has been written about the slowdown and its impact on our lives. Though there are few suggestions for […]