The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition. However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, […]
Tag: social
Does Culture play a role in Social Media adoption in India Internal Communications?
We are in the midst of unprecedented opportunities in social media and India is just about getting started. As communicators and professionals putting plans and initiatives in place for engaging employees the options are more than one could ask for. But then why is social media not making enough inroads when it comes to internal […]
Internal Communication Trend Spotting For 2010
In 2009, as the world coped with one of its worst economic downturns it also created opportunities for internal communicators to revisit their practice and come out stronger. Internal communicators were called to craft some of their toughest messages in organizations which reduced workforces and froze pay. They also had the ‘not-so-envious’ task of communicating […]