This article featured in Simply-Communicate, a UK based internal communication publication that reaches 15,000 communicators globally. http://www.simply-communicate.com/news/companies-india-adopt-social-media-inside-enterprise Read on for the complete article here as well. According to an IABC report over 79% of global companies leverage social media internally to improve productivity and engagement. India, however, still lags behind when it comes to adoption. To […]
Tag: ROI
Does Culture play a role in Social Media adoption in India Internal Communications?
We are in the midst of unprecedented opportunities in social media and India is just about getting started. As communicators and professionals putting plans and initiatives in place for engaging employees the options are more than one could ask for. But then why is social media not making enough inroads when it comes to internal […]
Can You Determine The Total Value of Your Internal Communications Effort?
Infosys has estimated its total value of human resources, which includes both software professionals and support at INR 1,02,133 crore for the fiscal ended March 2009. That works out to INR 97 lakhs per employee! According to the report, the value of human resources is evaluated and based on the “present value of future earnings […]
Is the value of internal communication dependent on the quality of the people who represent it?
A comment in a research report ‘Developing tomorrow’s Internal Communications Professionals, Liam FitzPatrick and Hamish Haynes’ (Working: May 2004) citing recruitment specialist Watson Helsby got me thinking. This is how it read: “The internal communications role has not attracted enough high caliber individuals. Inevitably, the perceptions of the value of internal communications are intrinsically intertwined […]
Is there a common understanding in India of what corporate communications really does?
The Education Times edition of the Times of India dated May 11, 2009 carried an article on Corporate Communications and its role by taking the viewpoint of leading Indian practitioners. Interestingly, there wasn’t a consensus among these leading professionals on what constitutes corporate communication leave alone the roles and responsibilities of the function. The benefits […]