Tag: CSR

Communicating your organization’s social responsibilities is more than just an expectation. It is critical to the success of your organization’s credibility as a business. In this post I am sharing a few tips that can help you frame your CSR communication responsibly. Timely updates: Keeping your internal and external stakeholders posted about the rationale, progress […]

Harsha, the internal communications leader of Top Infra, a multinational with over 5000 employees sat in a meeting called by her CEO – Manoj. Top Infra has a very young workforce with an average age of 26 years although they had a mix of all workforce generations. Also present at the briefing were the HR […]

With the mandatory 2% CSR spend coming into effect this year in India under the New Companies Act many organizations continue to decipher the implications of their community effort. While the government is doing their bit by providing FAQs and guidelines, organizations that are keen to conduct consistent community work need to have a definite […]

Volunteer engagement is crucial to the success of every community initiative and even more when you are keen to connect employees to the workplace. Every community leader would love to know how and what makes employees volunteer and stay committed. Thinking of the most appropriate questions and framing them accurately can improve the chances of […]

GiveIndia, the payroll giving program that connects employees to causes that matter featured my interview on community giving. Community giving is close to my heart and I have had an experience of starting a road safety NGO, Friends For Life in 2003-4.  Over the years, I have been associated with corporate social responsbility programming and communication that makes […]

How can organizations leverage corporate social responsibility trends to engage employees better? In my article published in Simply-Communicate’s May edition I share insights and practices from corporate social responsibility studies as well as opportunities that internal communicators can tap into. Did you know – – that out of the 7 dimensions that drive reputation, 3 fall […]

The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition. However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, […]

Four unrelated events triggered this post. To begin, I had the opportunity to watch Pay It Forward, a Kevin Spacey-Helen Hunt – Haley Osment that introduces a concept that believes in the goodness of people while expecting nothing in return. A class assignment that challenged students to ‘change the world’ through an idea got Trevor […]

It isn’t easy these days being a leader. With trust, confidence levels and credibility dropping rapidly among employees leaders face an uphill task to rally staff, convey messages and move forward on the organization’s goals. Trust in Leaders is Eroding The usual grouse is that leaders don’t show up, are not putting value on communication, […]