The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition. However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, […]
Tag: corporate social responsibility
How to Run a Successful Internal Corporate Social Responsibility Program
I recently wrote an article (published on Simply Communicate) on tips to run a successful internal corporate social responsibility program. Look up the highlights below. • Set context early: Establish the purpose, goals and outcomes expected before the campaign kicks off. Allow participants to clarify expectations. • Involve staff in the planning phase: Converge a core […]
Empowering Non Profits with Social Media and Communication
NASSCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore today. The other panelists in my session were Sachin Malhan, CEO, Inclusive Planet (who did a great job of moderating the session) and Anu Unnikrishnan, Marketing Consultant, for Jaago Re a popular campaign by Tata […]
Are You Supporting Your Employees’ ‘Pay it Forward’ Effort?
Four unrelated events triggered this post. To begin, I had the opportunity to watch Pay It Forward, a Kevin Spacey-Helen Hunt – Haley Osment that introduces a concept that believes in the goodness of people while expecting nothing in return. A class assignment that challenged students to ‘change the world’ through an idea got Trevor […]
Best Companies to Work in India Study – New Approach, Different Perspectives
The Business Today -Indicus-People Strong Survey is out (February 7, 2010) and the top names sound familiar. Infosys ranks numero uno followed by Google. TCS, Microsoft also feature in the list. Noteworthy names missing are NetApps, Adobe, Cisco, Intel and HCL who were ranked highly in other studies last year. With an all new methodology […]
Lessons from Launching and Reviewing an Internal Leadership Blog
After over a year, the leadership blog (internal corporate blog) aimed at employees is gaining momentum at my organization. I wanted to share insights on how we began, progress we made and personal learning. In case you are planning to champion a blog in your organization (training, business, engagement, CSR among others), I hope these insights […]
Sustainability and Communication – Fostering a Trusting Work Environment
How closely you engage your employees can be the difference between sustaining through tough times or sinking into insignificance. Unlike ever before the barometer of engagement is been tested so intently by employees in organizations world over. Sustainability means different things for different organizations – ranging from work-life balance to being a great place to work, from […]