There were a couple of interesting comments to my last post – ‘let us do a campaign to energize our staff’.  Anindita points to keeping the audience front and center of the campaign while Collin believes that a campaign can’t solve this issue although tweaking the approach might work. Thank you for taking time to […]
Tag: campaigns
Anna Hazare's campaign and what we can learn
Much has been spoken and written on the 74 year old crusader who is giving the Indian government a hard time with his anti-corruption Bill. The campaign has not just captured the imagination of the masses but the world is watching with awe as one man is attempting to overcome a systemic rot. Visuals of […]
The Pistachio Principle and the Art of Internal Communication Dieting
Is your internal communication clogging staff’s mailboxes? Do your stakeholders engage intently with their communication to reduce flab? Are your efforts in sharing ‘bite’ size chunks of information adding up? If you have ever been tempted to share more information so that your team ‘gets’ all they need or of passing on content without including […]
The Benefits of Revisiting Your Internal Communication Priorities
This month I caught up with my team at Chicago and we stepped back to re-chart our goals and focus areas for the year and beyond. To me it meant unlearning and looking at our stakeholders from a different lens altogether. Personally this meeting taught me a few pointers on structuring a team’s strategy for […]
Internal Branding and the Employee Experience – Stick to the Basics
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]