Internal Communication

Making a dent with measurement metrics

It took me a while to convince event communicators to align their thinking around engagement and less on the tactical elements of events. Questions typically asked earlier were centered around ‘enjoyment’ and  ‘comments on program elements like tranpsort and entertainment’. After understanding the need for business justification, we now are able to get answers from […]

Internal Communication

Tips to hire internal communication professionals

In India, most internal communication openings are known either through networks or via consultants. Internal communication professionals are a rare breed in this part of the world. Apart from large, established multi-nationals, the concept of engaging with internal communication professionals is still quite unfamiliar.  The JD ( job descriptions) shared by consultants generally include the […]

Internal Communication

Measuring communications

Just a couple of days ago, I received a brief for an important human resources communication related to career development. When I enquired if there was a measurement metric in mind to understand if the program was successful or not, I was greeted with a wry smile. There was none. “Could we measure the hits […]

Internal Communication

Closing thoughts and renewed vision

While 2006 draws to a close, I wanted to leave you with some closing thoughts on trends in internal communications which seem to have impacted business in India.  From my experience and interactions with senior leadership and human resources, the following observations indicate an  increased awareness of how internal communications can create value and build brands. Local lingo: […]