Internal Communication internal communications, internal marketing, internal b

The 7 Cs of Internal Communication

I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1.    Communication needs to be concrete […]

Internal Communication internal communications, internal marketing, internal b

Information overload and the role of internal communicators

Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]

Blogroll Internal Communication internal communications, internal marketing, internal b

Listen to a podcast on new media and internal communication

  Welcome to my first podcast on my blog!  http://aniisu.podbean.com/2008/06/17/podcast-on-new-media-and-internal-communication/ In this podcast, I summarize the implications of new media influence on internal communications and provide a strategy for managers to leverage opportunities to their advantage. The views from this podcast are from a workshop conducted on the same subject in 2007.   Below are some starter-kit […]

Internal Communication internal communications, internal marketing, internal b

Meeting Generation Next

On Saturday, April 26, 2008, I had an opportunity to meet an enthusiastic bunch of students while conducting a half-day workshop on corporate etiquette and networking. These students are working towards a 15 month MBA from a B-School in Bangalore.   Quite the Generation Next of India, I figured! Articulate, respectful, knowledgeable, willing to challenge […]

Internal branding Internal Communication internal communications, internal marketing, internal b refreshing internal campaigns

Refreshing internal campaigns and challenges

Very often internal initiatives lose momentum due to a host of reasons – ownership within the business, other campaigns getting better share of mind, budget cuts among others. Campaigns usually run out of steam after the intitial first round of messaging and gets communicators in a fix.  The organization may have added a fresh set […]