In the case study I shared recently – “Where Do I Start With Internal Communications”Yeshwant’s position as a communication professional is unenviable. To begin on a note where stakeholders are reengineering his role can put severe strain on his morale and on the outcomes of internal communications. If the expectations were set that Yeshwant’s engagement would […]
internal communications, internal marketing, internal b
Guest Blog Post & Interview | Why Investing In Internal Communication Is A Wise Decision
Excited to share the next edition of Intraskope’s Spotlight on Internal Communication Series with Swati Bhattacharya – Group, Brand and Communication Head of CK Birla Group. In a guest blog post, she shares her viewpoint on the evolving state of internal communications and the need for understanding employees’ needs, customization, strategic thinking, engaging leaders and […]
To Be Future-Ready, Let Your Passion Shine Through
Every year, the over 5,500 B-schools in India churn out thousands of students who join the workforce. Are they equipped to handle the changes shaping the world of work? What can help them be more relevant in the future? These and other questions were discussed during a couple of invigorating sessions on internal communications and […]
5 Ways To Build a Robust Content Marketing Plan
There is always a lot happening in every organization that the need to communicate great stories in ways that matter for your employees and other stakeholders has never been stronger. Missing out on crucial pieces of information can reduce your brand’s value and impact. However, coming to grips with the various content pieces that enhances […]
The 7 Cs of Internal Communication
I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1. Communication needs to be concrete […]
Information overload and the role of internal communicators
Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]
Listen to a podcast on new media and internal communication
Welcome to my first podcast on my blog! http://aniisu.podbean.com/2008/06/17/podcast-on-new-media-and-internal-communication/ In this podcast, I summarize the implications of new media influence on internal communications and provide a strategy for managers to leverage opportunities to their advantage. The views from this podcast are from a workshop conducted on the same subject in 2007. Below are some starter-kit […]
Meeting Generation Next
On Saturday, April 26, 2008, I had an opportunity to meet an enthusiastic bunch of students while conducting a half-day workshop on corporate etiquette and networking. These students are working towards a 15 month MBA from a B-School in Bangalore. Quite the Generation Next of India, I figured! Articulate, respectful, knowledgeable, willing to challenge […]
Refreshing internal campaigns and challenges
Very often internal initiatives lose momentum due to a host of reasons – ownership within the business, other campaigns getting better share of mind, budget cuts among others. Campaigns usually run out of steam after the intitial first round of messaging and gets communicators in a fix. The organization may have added a fresh set […]