My new found interest in YouTube got me searching for employee videos to understand how organizations in India express themselves online.  The results returned some fascinating clips…sharing my favorites below.  http://www.youtube.com/watch?v=Ynfg27tErNU (Frito Lay’s referral program)  http://www.youtube.com/watch?v=CTXL5Z6EZQs&feature=related (Thought Works, a day in the life of a developer)  http://www.youtube.com/watch?v=LV4RXX6Zer4 (Swipe Out – a […]
Internal branding
The role of internal communicators – support staff or strategic advisors?
I was intrigued by a recent advertisement from a mining major in India seeking a manager for corporate communications. The expectations were to ‘support’, ‘manage’, ‘edit’ and ‘publish’ communication like newsletters and work to internal group requirements! And this was for a managerial role. Interestingly, the application required to have work experience between 5-10 years while […]
Involvement and identification – key to better commitment and engagement
The recent BW-HR Anexi BlessingWhite Employee Engagement Survey 2008 shows that Indians are highly engaged as employees. While these are excellent signs, as human resource and internal communication professionals we cannot afford to get complacent.  The study reports that the acid test is how organization’s proactively tackle increased competition for talent, a potential slowdown […]
Upcoming workshop in Bangalore, India – Internal Communication essentials – tools, techniques and tricks
Sharing details of a workshop on internal communication in Bangalore.  Internal Communication essentials – tools, techniques and tricks  In June/July, 2008  ·        Is it challenging to manage internal communications and business expectations? Unsure of how to target your diverse audiences? Having trouble choosing the right mix of channels and messages? Breaking a […]
Meeting Generation Next
On Saturday, April 26, 2008, I had an opportunity to meet an enthusiastic bunch of students while conducting a half-day workshop on corporate etiquette and networking. These students are working towards a 15 month MBA from a B-School in Bangalore. Â Quite the Generation Next of India, I figured! Articulate, respectful, knowledgeable, willing to challenge […]
Internal communications trend from a GolinHarris study
 A Golin Harris prediction for the next 50 years in PR includes a mention of the digital age, new media and internal communications.  Keeping the workforce motivated is a challenge – the report mentions trust is on the decline with organizations. According to the prediction, a recent study from Insidedge indicates only 50% […]
Talent management and internal communications
 An interesting research report by Deloitte. – ‘It’s 2008: Do You Know Where Your Talent Is?’ on talent engagement shows a widening gap in employee commitment across the globe.  The research bases itself on the premise that ‘the contest for human capital is evident everywhere, although the nature and significance of trends vary […]
Employee engagement – actions speak louder
I read an interesting article in an expat magazine for India on Employee Engagement. Marshall Goldsmith, voted as one of the top 50 most influential living thinkers by London Times, talks about what engagement means to the employee and to the organization. Â He mentions that companies should understand the real cause for success or […]
Implementing new media into your internal communication plans
There have been and there are still numerous discussions on the advantages of leveraging new media tools as part of any organization’s communication strategies. While the picture looks very exciting at the onset, it takes a lot more than plug and play when it comes to including new media into the DNA of any organization. […]
Refreshing internal campaigns and challenges
Very often internal initiatives lose momentum due to a host of reasons – ownership within the business, other campaigns getting better share of mind, budget cuts among others. Campaigns usually run out of steam after the intitial first round of messaging and gets communicators in a fix. Â The organization may have added a fresh set […]