Internal branding

The recent 2009 Outlook Business – Hewitt Associates study (the 6th by Hewitt) on Best Employers highlights the importance of communication even in a downturn. Building a sense of urgency, having clearer channels of communication and motivating managers and support staff to give their best in trying times helped propel organizations such as HCL, Hindustan […]

This was a rare request – a team lead approached me to share ideas on building an ‘internal brand and image’ for his team. The team responsible for the critical human resources management, performance and employee practices was in the midst of a churn and this manager had come on board to steady the ship.  […]

Last week, I conducted a short session on Social Media and implications for recruiters for a set of hiring professionals in my organization. The presentation aimed to highlight the explosion of current trends and tools, the need to adapt to change and tips on building personal and employer brands around the social media environment. One element […]

Is the recession shrinking your communication budget? Is the downturn causing you to rethink your communication goals? Attend this half-day workshop to learn more about ‘recession proofing’ your corporate communication. Leverage contemporary tools and resources to improve connection, engagement and awareness among your employees, customers and other stakeholders. Read more about the workshop… Topics of […]

The recession can surely make communicators sweat! It also seems to be making communicators revisit their purpose and justify their existence. A mail from a fellow communicator in India pointed to just that – it read ‘we are gauging the span of the Corporate Communication and roles vis-a-vis number of employees. It’s going to hopefully […]

Do you communicate more or less or continue ‘business as usual’ during a slowdown?   Slowdown impacts communication budgets but research points to continued communication improving commitment even during these scenarios. Contradictory?   While most will agree that communication even during a slowdown is critical, very few communicators and leaders end up doing so.   […]

I had the opportunity to speak to an enthusiastic batch of students from Bangalore Management Academy on February 21, 2009 on the changing business landscape, its impact on career planning, the heightened need for personal branding and how social media can help one succeed in this quest. The topic was ‘If you can’t be found, […]

Over the last few days, I’ve heard of a couple of requests from my fellow communicators in Bangalore on the need to create an ‘internal’ CEO brand and build connection with employees.   One request stemmed from an overall internal communication objective to improve the leader’s image and the other was from a tactical perspective […]

 I couldn’t help notice the sarcasm when I read today’s Economic Times article which asked if Satyam is doing more damage to India than Lakshar-e-Toiba, the dreaded terrorist organization claimed to be behind many of the attacks in the country. Though all is not lost for outsourcing to India.      I first heard of […]

A peer from the industry recently changed jobs into an internal communication role, a role different from what she played earlier – Marketing Communications and PR.   We spoke recently at length on the challenges she was encountering in her new role and discussed some basic questions to understand the role of the internal communicator. […]