As the cab driver worked his way through Ahmedabad’s traffic he shared how he built a special rapport with management professors who visited the well-known Indian Institute of Management (IIM) in the city. They counted on him to be shown around the heritage city and beyond because of his responsiveness (always a call away), reliability (professors often fell asleep on long […]
Are you an internal communication practitioner and have a point of view on the challenges and opportunities that face organizations and employees? Proud of a best practice or research insight from your workplace that can add value to the community? Keen to provide a perspective that is uncommon and relevant for practitioners, academicians, and students?
You have a forum to do so now! Contribute and participate in the upcoming series on Intraskope where we put the spotlight on thought leadership, great ideas, and practical solutions…
Is storytelling different from what it was hundreds of years ago? Yes and No were the answers people heard as seasoned leaders Roger Darashah and Atul Takle addressed media and communication professionals at an event in Bengaluru called ‘Storytelling in the Third Age of Consciousness’. While Roger traced the journey of storytelling and how time to share content among […]
Enabling employees to be advocates isn’t an easy task. Apart from gaining their commitment and alignment to be ambassadors of the brand you also need to enable their positive effort. An employee advocate is one who is passionate about positively communicating about the organization, is willing to extend support to promote and influence people (online and offline), will stand up […]
Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]