During good times, there is always a lot to share with employees and other stakeholders. However, when there is a crisis like we are facing now, what can communicators do? There is only so much you can do to talk about COVID-19. The expectation from the business is to keep the momentum rather than stop all communications. There is also an expectation to be sensitive during this period and not be tone deaf. Considering all this, what can communicators focus on? What themes and initiatives can communicators consider? Watch this video to know how you can inspire, involve and energize your staff and curate non-business content.
Globally, we are witnessing an unprecedented crisis with the coronavirus outbreak disrupting businesses and life in general. It has resulted in governments and institutions taking drastic measures and communicating their actions to stem the spread of the deadly virus. For organisations and individuals, reputation is at stake.