There was a time when plasma TVs were expensive and therefore were not considered as part of any communication plan but today they serve as an important medium for those organizations who buy them and internal communicators who can make the best use. I read an interesting article recently about IBM’s Labs using plasma TVs […]
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New year recommendations for internal communications
2007 for me provided me interesting opportunities to learn and unlearn. Based on my experience in 2007 – I believe there are a few key elements to leverage to make your internal communication powerful in the new year…. Retain the human touch: Technology will continue to enable and make communication faster, cheaper and easier but […]
Intranet re-design strategies – top tips to consider!
Nothing can beat learning on the job! Like I am discovering while working on an interesting re-design project. Interesting – because of two reasons – the site is a home grown system and two, there is a resistance to change from the content owners as well as the users. Re-use: It might sound strange, […]
Communicating internally in uncertain times
A crisis comes without an address. What happens in a crisis has mostly been dealt with from an external media perspective but the impact to the internal audience is rarely taken quite seriously. Employees tend to get frightened and look for information, guidance, and reassurance. Often they hear what they want or expect to hear […]
Partner communication: role of internal communicators in shaping the message
One of the biggest errors in outsourcing, according to a senior professional of the Outsourcing Institute is the lack of communication. But, according to me, communicating the right messages with the outsourcing partners, especially in the case of captives (might work differently if the delivery center supports other clients as well) is the biggest obstacle. […]
Yin and Yang of Internal Communications – making employees advocates of the brand
“Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand.” ~ Confucius Internal communications is a key component in an organization’s employee engagement strategy (Oakner 2004).Internal communications is about the transfer of meaning or understanding and not just about moving information around (Gray 2005). It has evolved as a strategic […]
Internal communications book from India: opportunity to feature your organization's best practices!
Hi, I look forward to your case studies and comments on how to structure this book outline better. Inviting contributions!Please mail me at [email protected] by December 10, 2007 Book Outline Internal Communications – a practitioners’ handbookSynopsis: Internal communications professionals need to be today’s corporate information strategists and play a vital role in reinventing organizations. This book will showcase key […]
Can internal communications learn from Twenty 20 cricket?
For those unfamiliar with the term Twenty 20, it is an abridged yet exciting form of one-day cricket, a popular game around the world. The shorter version of the game is now the center of attention in India since the country emerged champions in the recent tournament at South Africa in September 2007. India beat […]
Making a start with New Media in Internal Communications
To begin, internal communication practitioners can make quick hits by solving employees’ basic issues of information overload and personalization. But for larger success, internal buy-in from senior leadership on the benefits (which are many – accountability, transparency, trust, engagement) and measurements of the medium is critical. Practitioners keen to arrive at a concrete new media plan […]
Fear in internal communication campaigns
I was recently asked to review a poster campaign on data and risk protection which showed a snake as a visual! The message was ‘beware of consequences if you leak out confidential data!’. While showing the slithery creature had its own merits, using fear without balance and a solution did not have the desired effect. […]