Sharing my article on Tesco HSC’s effort to gain the hearts and minds of prospective hires from campus. The article appeared on Simply Communicate, a UK based global internal communications forum of over 20,000 members.
I discovered this while in the midst of a campaign…nothing teaches you better than practice… This unique campaign harped on the employees’ role in protecting the organization’s reputation…and in the key messages we drove home this point by highlighting one key word usage…( unable to disclose it since it was an internal message)….but the moot point is……after […]
Internal stakeholders often have a point of view on internal communications and prefer calling the shots when it comes to defining what works for employees. Unless handled adroitly it can get difficult for internal communicators who want the best outcomes from campaigns they front-end. Faced such situations? Here is a case study where Kiran, a […]
Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]