How can organizations leverage corporate social responsibility trends to engage employees better? In my article published in Simply-Communicate’s May edition I share insights and practices from corporate social responsibility studies as well as opportunities that internal communicators can tap into. Did you know – – that out of the 7 dimensions that drive reputation, 3 fall […]
What are the signs that indicate a communications team is on the right path? If you spot business leadership participating in the team’s programs, if the team often converges and revisits their approach and thinking and they are open to diverse perspectives from within and outside the organization I believe the team is heading for […]
Building your Internal Communication team and its competencies should be closely aligned to the needs of your organization. Establishing the current challenges that the business faces is crucial in this, and there are specific questions you can ask yourself: Is engagement waning? Is attrition rising? Are there formal collaborative employee networks in place? Are employees aware of the organization’s goals? Are employees […]
I am sharing a case related to the blurring of lines between internal and external communications functions. With social media straddling both worlds it is inevitable that communicators will often be called upon to address issues beyond their spheres of influence. The Case A disgruntled employee anonymously creates a page on a social networking site […]
I am writing to share an extract of my interview in the Journal of Internal Communication, U.K. The Journal, a publication from the Gatehouse Group shares best practices, tactics and insights from leaders and experts globally. I am delighted to be featured in their latest edition. Do read and share your views.
My review of a popular viral video is up at Social Samosa, a storehouse of social media campaigns and case studies. In the commentary I share perspectives on what make viral videos click. Read and let me know what you think.
As Binu and Seema try to understand if their organization is ready for internal social media integration it helps to read the signs that can enable stakeholders to make the right decision. Very often organizations implement social media without fully gauging the value it adds and impact it can deliver. It can also be possible […]