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Listen to a podcast on new media and internal communication


Welcome to my first podcast on my blog!

In this podcast, I summarize the implications of new media influence on internal communications and provide a strategy for managers to leverage opportunities to their advantage. The views from this podcast are from a workshop conducted on the same subject in 2007.


Below are some starter-kit recommendations.


  • Leverage internal expertise
  • Constantly beta-tests with your best critics
  • Tap the power of citizen journalism
  • Monitor the web
  • Build policies
  • Start a conversation

Finally, don’t be afraid to experiment. Be flexible and get feedback from users and finally, don’t get frustrated…the internet is an evolving media. Leverage it to your advantage. Absorb – Adapt – Apply.









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