Welcome to my first podcast on my blog!
In this podcast, I summarize the implications of new media influence on internal communications and provide a strategy for managers to leverage opportunities to their advantage. The views from this podcast are from a workshop conducted on the same subject in 2007.
Below are some starter-kit recommendations.
- Leverage internal expertise
- Constantly beta-tests with your best critics
- Tap the power of citizen journalism
- Monitor the web
- Build policies
- Start a conversation
Finally, don’t be afraid to experiment. Be flexible and get feedback from users and finally, don’t get frustrated…the internet is an evolving media. Leverage it to your advantage. Absorb – Adapt – Apply.