On Saturday, April 26, 2008, I had an opportunity to meet an enthusiastic bunch of students while conducting a half-day workshop on corporate etiquette and networking. These students are working towards a 15 month MBA from a B-School in Bangalore.
Quite the Generation Next of India, I figured! Articulate, respectful, knowledgeable, willing to challenge the status quo and quick to embrace new technologies.
During the three-hour interaction, they asked me relevant and mostly tricky questions on corporate expectations (how to assert themselves), make a difference (land the right job – we discussed using social networking sites effectively), ability to identify the corporate culture and how they fit in (we spoke about matching personal values with the organization’s, generation X and Y). In fact, one student in class googled my name and got to my blog which inspired him to raise a question around quality of content vis-à-vis quantity of posts!
I learnt a lot through this interaction. Most importantly, understanding this new generation – the future of modern India, requires you to listen and observe them actively. Their ambitions, viewpoints and expectations are practical and transparent. Their need for openness and change are critical for human resource and communication professionals to consider while devising engagement strategies.