Workshop theme: “Crisis Communications – tackle crises before they overrun your organization”
Venue: SJCBA Conference Hall, 18 Residency Road, Bangalore 560 025
Date: Saturday, 25 August 2007.
Facilitators Peter Yorke has more than 19 years of experience in corporate communications, marketing, media management, high-tech public relations, training and technical communication. He has implemented communications programs across large organizations in India and in the Middle East. He is currently Vice President – Marketing and Communications, i-flex solutions limited.
Aniisu K Verghese has over nine years of experience in internal communications, online and corporate communications with Leo Burnett, Saatchi & Saatchi, i-flex solutions and Accenture. Aniisu currently serves as an internal communications professional with a global investment management company where he oversees the employee communication and internal branding efforts. Visit his blog www.intraskope.wordpress.com on internal communications.
§ Introduction and thoughts on Crisis Communications
§ Crisis & Internal Communication – making employees your ambassadors– (case study and discussion)
§ Leveraging PR to tackle crises (discussion)
§ Crisis Communications – perspectives from the industry
The facilitators had earlier conducted a workshop on “Effectively leveraging New Media for Corporate Communications”. Do visit the following link for the presentations – www.sjcba.ac.in/CorpCommunications.pdf